Hoffman's Hot Seat: Best Practices in Measuring Mobile Customer Behavior

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Mobile Engagement
Customer Experience
1to1 Media's Tom Hoffman speaks with Eric Feinberg, Senior Director of Mobile, Media & Entertainment at ForeSee, about effective ways for using data and analytics regarding customers' mobile behaviors to identify opportunities for improving the mobile customer experience along with the elements of the mobile customer experience that matter most to customers.

1to1 Media's Tom Hoffman speaks with Eric Feinberg, Senior Director of Mobile, Media & Entertainment at ForeSee, about effective ways for using data and analytics regarding customers' mobile behaviors to identify opportunities for improving the mobile customer experience along with the elements of the mobile customer experience that matter most to customers.

EXPERT OPINION
EXPERT OPINION