Making the Mobile and Social Service Connection

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Mobile has dramatically changed the ways that customers and companies interact with each other. As mobile's aptitude for connecting customers with companies continues to expand and customers' proficiency for using their portable devices to do tasks traditionally done via the desktop increases, companies' efficacy to respond to these changes must exceed customers' expectations.

In this 1to1 In Action guide, readers will discover the key reasons why it's so critical for companies to get mobile self-service right, and the steps that can be taken to do so. Readers will also learn how by measuring customer behaviors and attitudes, decision makers can connect the dots and gain a more complete picture of the customer experience.