Proven Strategies That Make Mobile Relationship Management Click with Customers


Nothing is more important than mobile device capabilities for deepening customer relationships, loyalty, and lifetime value. The early mobile leaders get it, and are moving along quickly with amazing results. We are approaching the mobile adoption "point of no return," and if marketers don't take advantage soon, they'll become roadkill.

In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging, MRM (mobile relationship management) and engagement strategies that create enduring connections between brands and customers.

View the replay to find out how market share is shifting rapidly across industries in this new frontier, and how some of today's top brands are driving consistent, long-term engagement as a result.


This event is part presentation and part dialog, and it invites participants to dig deeper into the mobile mandate to connect with customers.

Attendees will also learn:

How marketers can capitalize on the opportunity to foster one-to-one connections with their most valuable clients

Best-in-class examples of MRM, and how it is driving specific, measurable results

Customer requirements for interacting with brands, and how companies can encourage additional feedback


Brent Hieggelke, CMO, Urban Airship

Mila D'Antonio, Editor-in-Chief, 1to1 Media

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