QR Codes Foster Quick Donations and Build Trustability

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Mobile Engagement
Customer Experience
Human beings have the propensity to give, but often lack the follow through. Filling out paper or online forms to make a donation or volunteer can become a chore that discourages the generous from giving both their time and money. But as mobile devices become more widespread, charities and other organizations are also working to branch out, developing techniques that cater to the digital age.

Human beings have the propensity to give, but often lack the follow through. Filling out paper or online forms to make a donation or volunteer can become a chore that discourages the generous from giving both their time and money. But as mobile devices become more widespread, charities and other organizations are also working to branch out, developing techniques that cater to the digital age.New England Organ Bank, which operates under Donate Life New England, a division of Donate Life America, has developed a new strategy that will include putting QR codes on future printed materials. By scanning the code, users will be directed to a mobile-friendly version of the donor form. Those who wish to register as organ donors can sign up quickly and efficiently with a straightforward, single-page form that makes giving the gift of life as easy as taking a breath.

Yet, while making the decision to become an organ donor requires careful thought and consideration, NEOB's move to remain in step with technology sends the right message to charitable organizations across the board. By offering an easy way to connect and donate, organizations show an appreciation for those who support their causes.

These new methods take the tech-savvy donor into consideration by recognizing their new behaviors and making the process as convenient as possible. Such organizations know that it's their supporters that keep them afloat, while helping their recipients benefit and prosper from the funds raised. Catering to this growing mobile trend also solidifies the organization's trustability and reputation, because supporters are more likely to make their initial donation (and possibly repeat donations) if the process is transparent and streamlined. Plus, by developing an understanding of just who their supporters are and how they want to interact, organizations build a mutual understanding that builds the kind of caring relationships at the heart of humanity itself.

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EXPERT OPINION