Realizing the Business Value of SoLoMo

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SoLoMoor the nexus of where social, local, and mobile intersectoffers marketers tremendous opportunities for engaging with customers where they live and breathe in social media and through geo-location information that shows where they're using their smartphones.

Understanding which social channels customers are using, and the engagement techniques that resonate with them, along with a keen understanding of mobile behavior, offers marketers exceptional opportunities for crafting relevant messaging and correlating customer experience to business outcomes.

Readers of this 1to1 In Action guide will discover:

How to cultivate customer relationships through social media, geo-location, and mobile insights

How to capitalize on mobile commerce opportunities

How co-browsing can bring the mobile customer experience to the next level