SoLoMoor the nexus of where social, local, and mobile intersectoffers marketers tremendous opportunities for engaging with customers where they live and breathe in social media and through geo-location information that shows where they're using their smartphones.
Understanding which social channels customers are using, and the engagement techniques that resonate with them, along with a keen understanding of mobile behavior, offers marketers exceptional opportunities for crafting relevant messaging and correlating customer experience to business outcomes.
Readers of this 1to1 In Action guide will discover:
How to cultivate customer relationships through social media, geo-location, and mobile insights
How to capitalize on mobile commerce opportunities
How co-browsing can bring the mobile customer experience to the next level