Realizing the Business Value of SoLoMo


SoLoMoor the nexus of where social, local, and mobile intersectoffers marketers tremendous opportunities for engaging with customers where they live and breathe in social media and through geo-location information that shows where they're using their smartphones.

Understanding which social channels customers are using, and the engagement techniques that resonate with them, along with a keen understanding of mobile behavior, offers marketers exceptional opportunities for crafting relevant messaging and correlating customer experience to business outcomes.

Readers of this 1to1 In Action guide will discover:

How to cultivate customer relationships through social media, geo-location, and mobile insights

How to capitalize on mobile commerce opportunities

How co-browsing can bring the mobile customer experience to the next level