“People Marketing” Strategies for the 21st Century Customer

Employee Engagement
Your employees are your best asset and could be your most important marketing tool.

Jeanniey Mullen, global CMO of professional services firm Mercer, details how to leverage employee passion and creativity through “people marketing” to inspire customers and one another.

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Voices From the Customer Front Lines
Executives often talk about the importance and value of front-line employees. But does the talk translate into action? We talked to men and woman who work face-to-face with customers every day to find out what they think about their role in the company and their value to the rest of the business.
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