Search results for "Customer Experience"

Customer Experience Customer Engagement
2 Minute Read
Retailers Go Experiential to Stay Relevant

Lately, the mantra for retail seems to be "evolve or die." In the wake of Macy's announcement that it will be closing 100 of its 700 stores next year to divert resources to online, retailers seems to be scrambling to find ways to stay relevant.

Aug 15, 2016
Customer Experience Data Analytics
5 Minute Read
For Better Data-Driven Results, Don't Forget the Human Touch

A few weeks ago I received a box full of clothes even though I hadn't purchased them. This wasn't a fortuitous accident (although that would have been great). The clothes were sent by the company Stitch Fix. How it works is shoppers create a profile about their clothing size and style preferences and a stylist with the aid of algorithms selects merchandise that may appeal to each customer. Customers only pay for the items that they decide to keep and send the rest back (with free shipping).

Aug 11, 2016