Search results for "Customer Experience"

Customer Experience Customer Strategy
M&A Due Diligence: Evaluating the Customer Fit

When company executives explore mergers and acquisitions (M&A), they typically focus their due diligence on key areas such as the strategic fit between the two companies, whether margins for the target company are growing or shrinking, liabilities held by the target company, whether there's an overlap between the respective customer bases, if there are any hidden dangers lurking with systems integration, etc. Ultimately, the goal of such deals is to increase shareholder value. Going forward, leaders from acquisition-minded companies may want to examine not just the physical and technology assets under consideration but also how well and whether customers from target companies represent a good fit.

Aug 09, 2016
Customer Experience Customer Strategy
5 Minute Read
Pokemon Go's Customer Experience Lesson

The Pokemon Go phenomenon is not only about adopting technology or using new, cutting-edge features; it is also about designing a sticky experience that is enabled by the ways customers are changing.

Aug 05, 2016
Customer Experience Customer Relationship Management
Weighing the Customer Experience through a CRM Lens

Customer relationship management or CRM has come a long way. Over several decades, CRM systems have evolved from a variety of business programs into software that many businesses rely on today. And the market continues to grow. Forrester Research estimates that the CRM market will reach $33 billion by 2017, up from $24 billion in 2015.

Aug 04, 2016
Customer Experience
The More Things Change, the More They Stay the Same

Jean-Baptiste Alphonse Karr said, "The more things change, the more they remain the same." In recent weeks, this statement has rung true for me, as our editorial team reads through older content in our process of migrating everything to our new website to meet our September 1st launch date.

Aug 01, 2016