Search results for "Customer Experience"

Sales Data Analytics
Next Best Action: It's Not Always About Making the Next Sale

When people think of next best action marketing, they often associate it with steps that marketers can take to apply everything that's known about a customer to try to sell him or her another product or service. But as two customer experience leaders at British Gas shared at Pegasystems' Pegaworld 2016 conference last week, next best action technologies and techniques can also be used to better understand each customer and to take the next steps that are best suited for that individual.

Jun 14, 2016
Customer Experience Customer Strategy
Avoiding Customer Experience Blunders

When it comes to designing, delivering, and optimizing the customer experience, it's amazing how many mistakes companies make. Recently, experts in the space have been busy writing about how to avoid making such blunders.

Jun 10, 2016
Customer Experience Digital Engagement
Digital Is Critical to Omnichannel Success

Omnichannel has become more than a buzzword; it's the customer experience goal of many companies. But organizational silos, lack of technology integration, and falling short in digital engagement often prevent organizations from achieving their well-intentioned plans.

Jun 03, 2016
Customer Experience Customer Loyalty
The CX Factor

Learn the findings from a 1to1 Media and Survey Monkey consumer survey to learn how critical customer experience is when interacting with a brand.

Jun 01, 2016