Search results for "Customer Experience"

Customer Experience Customer Strategy
Bridgestone takes a Fresh Look at the Customer

What does Bridgestone have in common with Nordstrom and Starbucks? On the surface not much, but Bridgestone aspires to match the high level of customer service that companies like Nordstrom and Starbucks are known for. Yesterday, Bridgestone laid out its strategy for overhauling its customer experience by 2020.

Jun 23, 2016
Sales Data Analytics
Next Best Action: It's Not Always About Making the Next Sale

When people think of next best action marketing, they often associate it with steps that marketers can take to apply everything that's known about a customer to try to sell him or her another product or service. But as two customer experience leaders at British Gas shared at Pegasystems' Pegaworld 2016 conference last week, next best action technologies and techniques can also be used to better understand each customer and to take the next steps that are best suited for that individual.

Jun 14, 2016
Customer Experience Customer Strategy
Avoiding Customer Experience Blunders

When it comes to designing, delivering, and optimizing the customer experience, it's amazing how many mistakes companies make. Recently, experts in the space have been busy writing about how to avoid making such blunders.

Jun 10, 2016

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