Whew! What a week. 1to1 Media and Peppers & Rogers Group's 2012 social media week was a great success. We met lots of readers and fans, got some great insight, and connected in ways we've never done before. If you missed any of it, here's a recap of our activities last week:
On Monday, January 23rd, I posted my podcast interview with John Birrer of Charter Communications, "Social Media Reaches the Executive Suite." He discusses the importance of executive level involvement in social media. His opinion is that if you're not engaging with customers, you probably shouldn't be a senior executive.
Tuesday, January 24th was a flurry of activity. Tom Hoffman teamed up with Bruce Temkin of Temkin Group for a Twitter tweet-up on @1to1media about their joint research on social strategy. The results of the research are found in the latest issue of Peppers & Rogers Group's journal, Customer Strategist. The tweet-up was very popular, so look for more of those in the future on other hot topics, with the hash tag #1to1getsocial.
1to1 Media held our first "Blog Carnival" on Wednesday, January 25th. Mila D'Antonio served as master of ceremonies. She coordinated with six customer strategy experts to discuss the topic, "Calculating the ROI of Social Media." It was interesting to spur discussion and allow for a number of different opinions. It was also a great experience to interact with other audiences.
In addition to Mila's blog carnival, Anna Papachristos explored the topic of social personalization in her own blog post, "Social Personalization Improves Targeting and Engagement." She interviewed experts about the opportunities and challenges of the one-to-one relationship via social channels.
Thursday's blog was busy as well, with Cynthia Clark profiling Dell's Three-Pronged Approach to Social Media. The company uses social platforms to help customers, collect new ideas, and reinforce the brand and its success. Teletech CMO Mark Grindeland got into the action as well, with his own blog post about "Three Deadly Social Engagement Traits to Break." He argues that many companies need to stop committing social blunders, and instead should focus on proper social etiquette that boosts relationships.
We also took to the streets on Thursday, showing the power of in-person social interactions. Martha Rogers and Ginger Conlon toured around New York City, checking in at places like the Palm Restaurant, Tiffany & Co., Barnes & Noble, Grand Central Station, and even a nail salon. Though they represent different industries and products, they all have customer centricity in common. Martha posted a blog and included interviews about her excursion on the Peppers & Rogers Group blog today.
Thursday night Don Peppers joined Martha, Ginger, and other 1to1 Media staff for a meet-up in New York City with members of the 1to1 community. Everyone had a chance to mingle face-to-face. It was a great night all around. Check our Facebook page to see the photos.
And we capped off the week on Friday with a live Ustream broadcast from Don Peppers. He held a virtual Q&A with users to discuss the rise of the social customer, as well as the power of trust in the online world. It was a great way to interact live with the community, and we hope to do more of these in the future.
Thank you to everyone who participated in 1to1's Social Media Week. We learned a lot and connected with so many of you in new ways. We hope to continue this high level of interaction that social media provides.