In today's connected world, it's important for organizations and their leaders to adopt a social networking and collaboration mindset. CEOs, in particular, play an important role in telling their companies' stories via social. The very act of telling them influences their organizations' discussions and engages both employees and customers.
With the exception of some influential social players (Elon Musk, Bill Gates, and Richard Branson), it's no secret that there is a shortage of "big name" CEOs blogging, tweeting and facebooking.
CEO.com and Domo took their annual look at CEOs who blog, and recently came out with their 2015 findings in their "2015 Social CEO Report." In summary 61 percent have no social presence at all; no single F500 CEO is active on all six major social platforms (only 2.6 percent have active Instagram accounts), and only 50 percent have Twitter accounts, with 60 percent of those being active (posted within the past 100 days).
While it's difficult to strive to Tweet as much as Twitter king and Salesforce CEO Marc Benioff who boasts an average of 5.55 tweets per day, CEOs must learn to strike a balance. We get it: CEOs are busy and often don't see a direct correlation between postings and revenue increases, but as the report suggests, highly regarded companies are more than three times as likely as those with weak reputations to have a CEO who participates in social media.
Not only that, CEO involvement in social media affords leaders the opportunity to better understand the customer through direct engagement and it leads to transparency--a growing promise of today's F500 companies.
In this 1to1 Media article. Altimeter Group's Founder and CEO Charlene Li, discussed tips leaders can use to listen to customers, share ideas, and engage their workforces more effectively through social channels. She suggests designating 15 minutes per day to social postings, putting listening tools in place to start finding out what customers are saying via social, and following a strategy to know when and how to use digital social tools to become more engaged leaders.
CEOs like NetFlix's Reed Hastings and Berkshire Hathaway's Warren Buffet who don't fear social but instead embrace it, stand to gain a competitive edge. So this year, stop being a social laggard and put the tools and strategies in place to boost your followers, increase your connections, and ultimately become an active social participant.