One of the advantages of social media for businesses is the ability to understand how a customer feels at any given moment. That information can be used to personalize responses and help shape future experiences. Indeed, 42 percent of consumers expect a response to social posts within an hour, according to Edison Research. Responding quickly and thoughtfully to those posts is table stakes for building tight bonds and locking in customer loyalty.
From kudos to complaints, innovations in social media monitoring and analytics tools can quickly parse out context, help measure customer value, and even prepare relevant responses.
This latest issue of 1to1 Medias In Action guide is filled with best practices for providing personalized social media experiences, every time.
Key takeaways include:
- Meeting customer service expectations in social channels
- Five elements that must be built into your social media strategy
Download your complimentary copy today.