How Ogilvy & Mather Uses Social Customer Data to Fuel Engagement


Companies that are able to gather, analyze, and act on social media data can obtain timely and relevant insights about customers to create tailored experiences.

In this webcast by 1to1 Media, Todd Cullen, Chief Data Officer at Ogilvy & Mather, shares:

  1. How Ogilvy & Mather is using social customer data to strengthen engagement with its customers

  2. Discoveries that Ogilvy & Mather has made regarding social customer data that the company has been able to put into action

  3. Best practices for using social customer data to optimize engagement and strengthen customer relationships