Football fans only have a few more days until the New England Patriots and Seattle Seahawks battle it out on Super Bowl XLIX. The Super Bowl is still one of the largest--and most expensive--televised events of the year, making it a critical advertising day for brands.The digital ecosystem has also become an important space, allowing brands of various sizes and ad budgets to participate in the Super Bowl. As football fans and marketers gear up for Super Bowl Sunday, here's how the event is shaping up:
The average price for a Super Bowl ticket is about $6,459.21, up from last year's average of $3,015.99 in a 114.17 percent increase, according to ticket resale site TiqIQ.
Nearly 50 percent of visits to Super Bowl advertisers' websites on February 1 will come from mobile devices forecasts Adobe's Digital Index.
The average price of a 30-second Super Bowl ad is $4.5 million, half a million more than last year's ads.
On Wednesday, NBC said its Super Bowl ad slots were sold out, four days before the game. Last year, Fox sold all of its Super Bowl slots about two months before the game,
CNN Money reports.
The Super Bowl marketing battle is increasingly digital. Twitter will be running "war rooms" for 13 brands like PepsiCo and Anheuser Busch during the game, triple the number of companies that worked with Twitter last year, according to Reuters. Staffers will monitor social networks during the game and churn out videos, tweets, and graphical ads.
Fewer car companies ponied up for Super Bowl commercials this year, and some are delving into video ads on Facebook. Toyota (which also bought a TV slot) has developed 70 unique Facebook ad posts featuring six videos, reports The Wall Street Journal.