Customer Strategy Visionaries

Don Peppers and Martha Rogers Ph.D. started the customer revolution 20 years ago and today they are reinventing it. Don and Martha’s idea of “customer-centricity” resonates worldwide, making these thought leaders highly sought after across the globe. Collectively Don and Martha have spoken in over 30 countries on 6 continents. Their strategic thinking and high impact advice informs, educates and motivates audiences world-wide.

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Don Peppers

Founding Partner,

Peppers & Rogers Group


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Recognized for more than 20 years as one of the world's leading authorities on customer-focused business strategies, Don Peppers is an acclaimed author and a founding partner of Peppers & Rogers Group, the world's premier customer-centric management consulting firm. The Times of London has listed Don among their "Top 50 Business Brains," Accenture has included him in its global list of the "Top 100 Business Intellectuals," and the U.K.'s Chartered Institute for Marketing put him on its list of the "50 most influential thinkers in marketing and business today." In 2013, Don Peppers and Martha Rogers were inducted into the Direct Marketing Association Hall of Fame.

Don has a popular voice in the worldwide media, and as a top 100 "INfluencer" for Linkedin.com, he has more than 150,000 followers (and growing) for his regular blog posts. His thought leadership, keynote presentations, and executive workshops routinely focus on the business issues that today's global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include:

  • Building stronger customer relationships, better customer experiences, and trust;
  • Stimulating innovative thinking and benefiting from new ideas within a firm;
  • Engaging employees in order to create a stronger, more competitive corporate culture;
  • Dealing with social media, customer advocacy, and increasing levels of business transparency;
  • Balancing long-and short-term financial goals by focusing on customer value; and
  • Using scientific reasoning to make better business decisions on data.

With co-author Martha Rogers, Ph.D., Peppers has produced a legacy of international best-sellers collectively selling well over a million copies in 18 languages. Peppers' and Rogers' newest book, their ninth together, is Extreme Trust: Honesty as a Competitive Advantage. It argues that social networks and rapidly increasing transparency have combined to raise customer expectations regarding the trustworthiness of the companies and organizations they deal with.

Peppers and Rogers are often credited with having launched the CRM revolution with their very first book, The One to One Future: Building Relationships One Customer at a Time (1993). Inc. Magazine's managing editor called this book "one of the two or three most important business books ever written," while Business Week called it the "bible of the new marketing." And in 2011, the authors released a second, updated edition of their widely used CRM textbook for university use in graduate level courses, Managing Customer Relationships: A Strategic Perspective.

Previously, Peppers was a celebrated new-business rainmaker in the advertising industry, and the CEO of a top-20 direct marketing agency. Prior to Madison Avenue, he worked as an economist in the oil industry, and as the director of accounting for a regional airline. He holds a B.S. in astronautical engineering from the U.S. Air Force Academy, and a Master's in public affairs from Princeton University's Woodrow Wilson School. He is a competitive runner and a very happily married father of five.