In the News
After reviewing Extreme Trust, Business Consulting Buzz commends Peppers and Rogers for delving deep into trust and providing strategies and approaches that will allow you to maximize the power of trust for your business.
After speaking with Don Peppers and Martha Rogers, Ph.D., Forbes calls Extreme Trust, a "great guide for business to move into the brave new world of customer service."
In his keynote, Don made the case that the new realities of the e-social world give marketers a one-time opportunity to transform their companies. To succeed companies must focus on more engaged employees, more balanced financial metrics, and a stronger, more unifying corporate culture. View Don's keynote at the DMA2012
Don Peppers now blogs for American Express's OPEN Form. Don will post regularly about the latest trends in customer strategy.
Check out his first post, "How Small Businesses Can Use 'Big Data.'"
Don Peppers has been selected to participate in LinkedIn's "IN-fluencer" program which allows Don to post articles and content on LinkedIn that go beyond the reach of a regular status update. The elite circle of 150 top "in-fluencers" Barack Obama, Mitt Romney, Richard Branson, Craig Newmark and many more thought leaders. Executive Editor at LinkedIn, Daniel Roth, explains the goal of the IN-fluencer program is to get "highly influential thought leaders to use LinkedIn to share big ideas and small ideas and tips."
Follow Don to stay on top of the latest in customer strategy.
In a world that thrives on social networks and smartphones, real-time praise or criticism is just a few clicks away. As a result, honesty is more important than ever before. Don Peppers, a founding partner of management consulting firm Peppers and Rogers Group, offers this advice for always being upfront with your customers.
Digital Trends discusses the powerful advice from Don Peppers and Martha Rogers' new book, Extreme Trust: Honesty as a Competitive Advantage: Do things right. Do the right thing. Proactively.
With today's pervasive technologies it is more important than ever to embrace "extreme truth."
Financial institutions say they want to be "relationship focused," but doing so will require winning back some lost customer trust. Don and Martha's concept of "extreme trust" from their new book Extreme Trust: Honesty as a Competitive Advantage continues to transform every industry.
Matthew Budman, Editor-in-Chief of The Conference Board Review examines how Don and Martha have raised the bar on the meaning of trust in their latest book Extreme Trust, Honesty as a Competitive Advantage.
Don Peppers gave the keynote presentation at Open Jaw's travel retailing conference, held in Dublin, Ireland, about the need to develop extreme trust with customers.
Brian Dolby of TotalTeleVision interviews Don Peppers about his presentation at the 2nd Asia Communication Awards in Singapore. In this interview Don talks about the issues he sees in telecoms relating to trust, transparency and innovation.
AMLive! interviews Don Peppers about Extreme Trust, Honesty as a Competitive Advantage, his latest book with co-author Martha Rogers, Ph.D. Don explains why honesty is the factor that will keep companies ahead of the game.
Don Peppers shares his insight at CommunicAsia, Asia's largest integrated ICT platform. Don talks about the importance of being proactive when it comes to looking after customers.
Author of The Customer Blog, Maz Iqbal is a customer based strategist, business consultant and a performance coach; his blog focuses on all things customer. Maz has dedicated three blog posts to a complete review of Extreme Trust.
Don Peppers was invited to be a featured blogger for Fast Company, sharing with FC's audience his expertise on customer strategy and customer relationship management.
Dr. Martha Rogers spoke about the power of remembering customers and the importance of trustability into today's society at Cisco's Partner Marketing Conference in Las Vegas.
Don speaks with News Night Business anchor about how companies must become more trustworthy if they want to remain competitive. Don explains that in the future, customers are going to hold companies accountable for protecting their own interest, what he refers to as "pro-active trustworthiness."
Don talks with Mitch Joel, the Six Pixels of Separation podcast about the future of Marketing in the ever-changing social world.
Martha speaks about the new trends of marketing and challenges the assumptions that no longer make sense because of the new technology.
The Hurriyet Daily News, Istanbul, publishes an article discussing Don's presentation to Vodafone Turkey where he discusses marketing and customer care in the mobile future.
IB Blogger, Joe Vanden Plas, discusses Don as the Keynote speaker at the Manufacturing Matters! Conference hosted by Wisconsin Manufacturing Extension Partnership.