The rate of innovation and growth in the cloud is accelerating. In fact, IDC predicts a 23.5 percent compound annual growth rate in the public cloud through 2017 while TheInfoPro predicts a 36 percent compound annual growth rate in the worldwide cloud computing market through 2016. Moreover, the headlines in the technology press announce new and novel cloud products, services, integrations, and apps every day. What's an enterprise to do? If you're looking to take a big enterprise to the cloud, then look to the early leaders who are dominating the cloudscape through innovation, trust, and massive scale.
What separates the leaders from the laggards? Staying "a step ahead" in enterprise software can mean years in development time and billions of dollars in revenue. Notably, leaders in cloud adoption have embraced and helped to define the public cloud with open APIs that enable hundreds of thousands of developers to build on their platforms. As a result, all three have launched enterprise marketplaces: the Salesforce AppExchange; the Google Apps Marketplace and Chrome Web Store; and the AWS Marketplace. These marketplaces make each company the benefactor and beneficiary of thousands of third-party apps, all of which are built on their trusted, scalable platforms.
Is innovation enough to woo enterprise customers to the cloud? In a word, no. The key to attracting enterprise to the cloud is trust. A trusted relationship is built on a history of promises made and promises kept. Leaders in cloud adoption offer multi-factor authentication. As a result, they've benefited from being first movers to the cloud. They've gotten a head start building trust with millions of customers, which in turn has enabled them to scale fast.
The reason some of the leaders have succeeded is that they're big-really big. These companies have maximized their technological innovation and the trust they've built with customers to develop business models that can scale to millions, tens of millions, and hundreds of millions of customers. It's because of that massive scale that when it comes to the cloud, all eyes turn to these three companies to see what's coming next. They possess a combination of innovation, trust, and scale to create big opportunities for themselves, for the cloud ecosystems they lead, and for customers around the globe.
Overall, the cloud provides ever-expanding opportunities for companies to accomplish more faster, and to collaborate with partners and customers anywhere at any time. Understanding the power of embracing of the cloud is the key first step to benefiting from the innovation, trust, and scale offered by these three captains of the cloud.