Harmonizing the Customer Experience in the Cloud

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Customers expect companies to provide experiences that make it easy for them to be a customer. A new study conducted by IQPC found that in the next 18 months, 76 percent of organizations will be actively investing in cloud contact center solutions because the cloud offers the ability to keep pace with consumer preferences and elevated expectations.

The cloud can provide customer views across channels and can easily integrate with CRM and other applications to provide customer insights that can be used to deliver relevant, timely, and personalized support.

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