How Customer Identity Management Can Improve the Customer Experience

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Technology
Customer Experience
There's a goldmine of valuable data in the cross-channel interactions customers conduct. 1to1 Media's Tom Hoffman recently met up with Jason Rose, Gigya Senior Vice President, Marketing, to discuss key trends in customer identity management and how information shared by customers in their omnichannel interactions can be used to deliver more personalized customer experiences.
EXPERT OPINION
EXPERT OPINION