The antiquated product-focused strategy of financial services firms is no longer enough to sustain competitive advantage. The competitive landscape is much too fierce and most products are commoditized.
The transformation from product-centric to customer-centric is no easy feat, so we've compiled a wealth of insightful articles that underscore the successful approaches deployed by today's top financial services companies.
You'll get 22 articles including:
- Banking on Social Service
- 4 Tips for an Effective Financial Content Strategy
- Pay It Forward: Examining the Future of Money in America
- Bringing the Mobile Mindset to Banking
- Banking on Customer-Centric Culture Change
- And so much more...