Investments in Customer Centricity Return Dividends for Financial Services Firms

Customer Experience
Saying goodbye to product-focused strategies

The antiquated product-focused strategy of financial services firms is no longer enough to sustain competitive advantage. The competitive landscape is much too fierce and most products are commoditized.

The transformation from product-centric to customer-centric is no easy feat, so we've compiled a wealth of insightful articles that underscore the successful approaches deployed by today's top financial services companies.

You'll get 22 articles including:

  • Banking on Social Service
  • 4 Tips for an Effective Financial Content Strategy
  • Pay It Forward: Examining the Future of Money in America
  • Bringing the Mobile Mindset to Banking
  • Banking on Customer-Centric Culture Change
  • And so much more...

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