Seventy-five percent of consumers who participated in a 2015 Accenture study felt their experience was fragmented when moving across multiple channels.
The integration and alignment of customer data is essential for companies to create a seamless path to purchase for customers.
In this month's 1to1 Media In Action guide, Omnichannel's Road Less Traveled, four industry practitioners share tips and ideas for synching cross-channel data to tailor the customer experience.
Readers of this e-book will find:
- Tools to gauge their existing omnichannel strategy's strength
- Examples of how savvy retailers are delighting customers wherever they are
- The business impact of serving omnishoppers in the Cloud
- A simple framework for omnichannel engagement to build lifetime customers
Download your complimentary copy today.