Paving the Way for Omnishoppers

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Seventy-five percent of consumers who participated in a 2015 Accenture study felt their experience was fragmented when moving across multiple channels.

The integration and alignment of customer data is essential for companies to create a seamless path to purchase for customers.

In this month's 1to1 Media In Action guide, Omnichannel's Road Less Traveled, four industry practitioners share tips and ideas for synching cross-channel data to tailor the customer experience.

Readers of this e-book will find:

  1. Tools to gauge their existing omnichannel strategy's strength
  2. Examples of how savvy retailers are delighting customers wherever they are
  3. The business impact of serving omnishoppers in the Cloud
  4. A simple framework for omnichannel engagement to build lifetime customers

Download your complimentary copy today.