NetApp's Jay Kidd: From CTO to CMO
Jay Kidd is chief marketing officer for NetApp, the Silicon Valley company that provides companies of all sizes with storage and data management solutions. Kidd has also served as a chief technology officer for a different high-tech company. He discusses how his unique blend of technology and marketing experience helps him craft the right messages as a CMO in the era of social media marketing for a company that was named the Best Company to Work for in the U.S. earlier this year. Eric Krell reports.