Customer Data in the Cloud

C-level executives are hungry for fresh sales, inventory and other data that they can use to make more knowledgeable decisions quickly. But once executives are provided with these business intelligence dashboards, these systems often sit dormant or are under-utilized. 1to1 Medias Tom Hoffman spoke with RightNow Technologies CIO Laef Olson about steps that can be taken to increase the adoption of CRM dashboards.

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