Hoffman's Hot Seat: Improving Customer Lifecycle Management Via BPM

1to1 Media's Tom Hoffman speaks with Steve Kraus, Senior Director of Marketing at Pegasystems about opportunities for using business process management tools to enhance the measurement of customer-related metrics. Please sign-up for our FREE eNewletter and get CRM insight delivered right to your inbox. http://www.1to1media.com/registeryoutube.aspx

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