Chick-Fil-A: Fast Food With Five Star Service -- Part II of II

In the second part of his interview with 1to1 Media Managing Editor Elizabeth Glagowski, Chick-Fil-A's Michael McCatheren discusses the restaurant chain's social media strategy, details some impressive customer stories, and explains the company's approach to customers in this changing economy. Learn about customer strategy at www.1to1media.com

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@AnitaCock Diet lemonade is just 2qts of lemon freshly squeezed lemon juice, splenda, and 8 qts of water. I make it everyday except sundays. MoGjr2007 (February 20, 2012)

$HIT-FIL-A's Diet Lemonade is laced with ASPARTAME!@!!! And they claim to be a "christian" company??!!! I wouldn't even give my worst enemy their 'DIE't Lemonade! Aspartame - an addictive carcinogenic neurotoxin. The artificial sweetener aspartame is the most controversial and complained about additive in history. Aspartame is a nerve toxin and can cause a wide range of health problems. It was once on a Pentagon list of biowarfare chemicals submitted to Congress! BOYCOTT '$HIT-FIL-A'!! AnitaCock (January 21, 2012)