Peppers Unplugged: Short-termism Kills
Don Peppers of Peppers & Rogers Group looks at the peanut salmonella outbreak from a business perspective. Short-term thinking by Peanut Corp. of America led to catastrophic circumstances. Executives knew they had tainted food, but shipped them out anyway to maintain current revenue. Now eight people are dead, 500 are sick, and the government is figuring out how to charge company officials. And any long-term revenue by Peanut Corp. is gone, as is their entire company, most likely.
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