Banks Financial (Dis)Services Ignites Social Lending Momentum

The concept behind social lending is not new. But social lending, also called peer-to-peer lending, is still a new industry with its own challenges. Chris Larsen, cofounder and CEO of social lending company Prosper, talks with 1to1 Media's Liz Glagowski about the benefits and challenges of the space, as well as some customer-focused lessons from the Web 2.0 world for both Wall Street and Main Street banks.

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