Business Leaders Highlight Economic Challenges

This year's Gartner & 1to1 Customer Award winner have worked to balance a commitment to the customer with overcoming new economic challenges. In many cases the changing economy has forced them to reevaluate their priorities. Executives from Cigna, Black & Decker, SmartyPig and others discuss how the global economic situation of the past year created an environment where customer-based initiatives took precedence, and the value of the customer base was more widely understood by senior management.

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