Making Sense of Mobile Marketing

Part of the "Challenge Busters" Video Series The new iPhone just came out to huge fanfare, and Apple's competitors are jumping in with advancing mobile technologies. Are we at a mobile marketing tipping point? Has mobile marketing moved passed offering cool and cute things to actually driving customer relationships? Doug Rozen, global vice president for interactive and mobile marketing at Carlson Marketing, differentiates between hype and hope when it comes to mobile marketing strategy For More Information: www.1to1media.com

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