Extreme Trust in Action: Comcast Misses an Opportunity

Companies can outsmart their competition by taking the lead when it comes to being proactively trustworthy. Don Peppers of Peppers & Rogers Group shares a missed opportunity during an experience he had with his cable provider, Comcast.

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Thank you for sharing, it is truthfully true. In the Comcast case would the money refund be enough? What if the outage caused me to miss a big game or a favorite show? Who and what would determine the value of the refund? Regards Farouk Achoui (May 24, 2012)