Tweet Your Way to Customer Relationship Strength

Consumers say a lot about companies and their brands in social media channels. CoTweet Cofounder and CEO Jesse Engle shares his insights on steps that companies can take to leverage Twitter to forge tighter connections with customers. He speaks with Tom Hoffman of 1to1 Media.

Keywords: Twitter customer relationships cotweet jesse engle 1to1 Media Tom Hoffman.
Views
Post a comment at YouTube

Comments

I think Twitter can work for anyone. It's a free tool, so it doesn't hurt to put yourself out there, even if your potential customer base is small. I would recommend following customers, competitors, and other people that show interest in the types of content related to your products or services. Who knows? You may be able to build awareness or help customers who are already on Twitter. 1to1Videos (August 31, 2010)

I agree that Tweeter works well for medium and large enterprises. But I don't understand how a small business can effectively use tweeter, especially if their customer based is small. Does anyone have any thoughts on this? WOGI5M (August 31, 2010)

Post a video response at YouTube

Video Responses

Have a webcam? Be the first to post a video response at YouTube.