The Changing Face of Direct Marketing

Legislative, technological and market forces have dramatically altered the direct marketing landscape. Larry Kimmel, the recently-named CEO of the Direct Marketing Association (DMA), shares his views on the key challenges and opportunities faced by direct marketing leaders. He speaks with Tom Hoffman of 1to1 Media Please sign-up for our FREE eNewletter and get CRM insight delivered right to your inbox. http://www.1to1media.com/registeryoutube.aspx

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