Is There a Right Kind of Customer Loyalty?

Most companies strive to build customer loyalty, but what are they really looking for? Weve gathered three loyalty experts for a 1to1 roundtable discussion on the different types of customer loyalty that exist and what companies can do to create and improve it. John Daly, distinguished professor at the University of Texas, Liz Miller, vice president of programs at the CMO Council, and Jill Noblett, former senior vice president of loyalty and direct marketing at Wyndham Hotels talk with 1to1 Media's Liz Glagowskiabout behavioral, emotional, and profitable loyalty, and what each means to your business.

Views