Looking for Customer Strategy in Unexpected Places
Cathy Wolfe, director of marketing at Toshiba America Medical Systems (TAMS), was not content with the customer-strategy status quo, neither within her company nor within her industry. So, she took best practices from an unusual source a car company to reinvent the medical manufacturing companys customer experience. As a result, customer relationships improved and indirectly, lives were saved through the use of well-working TAMS equipment by knowledgeable medical staff.
In this 1to1 on the Run podcast, Wolfe shares some insight on the challenges and opportunities of reinventing Toshiba America Medical Systems customer strategy.
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