Forget the cool factor. Social media is all about collaborating with customers to build valuable relationships. Here's all you need to create
your social media strategy.

Read the feature from 1to1 Magazine

Add Your Voice: Share your thoughts on
social media on the 1to1 blog

Tools and Tips to Build Your Strategy:

• Get Past The Hype: A 1to1 Webinar The 1to1 Media editorial staff draws from their extensive research and reporting on social media to discuss how organizations can successfully integrate social media tools into their existing marketing, sales, and service approaches to build a more holistic customer strategy. Click here to register and view the webinar.

 

• 1to1 Social Media Readiness Audit - Peppers & Rogers Group consultants have created the 1to1 Social Media Readiness Audit, a half-day workshop designed to provide organizations with an understanding of how their customers are using social media and the opportunities available to engage with them online. Click here to learn more.

Content Syndication

• Want a Brand Conservation? First Listen
• Wells Fargo and Wachovia Launch a Merger Blog
• The Allman Brothers Band Gets in Tune With Its Fans
• A Party Just For You
  

Content Sharing

• Managing Social Media's Expectations
  
• How Do You Measure Up?
  
• Getting More Then You Searched For
• Social Media's Impact on CRM
  

Community Building

• Twitter or Facebook Which Do You Prefer?
  
• Managing Social Media's Expectation
• JetBlue Keeps on top of 50,000 Customer Concerns
• ABC to Twitter the News
  

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