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1to1 Magazine's Weekly Digest

1to1 Magazine's Weekly Digest

Date: 04/19/2004

Issue: April 19 2004

People: Marji McClure

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Holding a Candle to E-mail Marketing

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Even the most traditional sales models are taking advantage of e-mail's potential.

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Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. For Business Continuity, Don't Forget the Human Element Sponsored by West at Home From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group

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