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1to1 Magazine

1to1 Magazine

Date: 04/19/2004

Issue: April 2004

People: Don Peppers & Martha Rogers, Ph.D.

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Introducing Return on Customer(SM)

The new business imperative: measuring a firm's real value creation.

Recommended

The new accountability

Increases or decreases in the value of a company's customer base should be taken into account when a company calculates its own success and reports it to the world at large.

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For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM

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Featured Downloads

From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM

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