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1to1 Magazine's Weekly Digest

1to1 Magazine's Weekly Digest

Date: 08/28/2006

Issue: August 28 2006

People: Don Peppers

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The Shift Is on for Marketing Dollars

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Nissan and others are reallocating budget to highlight engagement and relationship building.

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Featured Downloads

Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM For Business Continuity, Don't Forget the Human Element Sponsored by West at Home

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