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1to1 Magazine

Date: 08/01/2007

Issue: July/August 2007

People: Rob O'Regan

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Do You Have What It Takes to Survive as a CMO?

CMOs need these three capabilities to stay in the C-suite.

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The skills required for chief marketing officers to succeed are as diverse as the marketing plans they oversee.

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From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor For Business Continuity, Don't Forget the Human Element Sponsored by West at Home

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Featured Downloads

Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. For Business Continuity, Don't Forget the Human Element Sponsored by West at Home From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor

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