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1to1 Magazine

1to1 Magazine

Date: 08/02/2007

Issue: July/August 2007

People: Rob O'Regan

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Moving Metrics From Volume to Value

To really gauge the success of your marketing programs, try narrowing your measurement focus.

In the quest for ROI, marketers instead are discovering TMI: too much information.

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Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance For Business Continuity, Don't Forget the Human Element Sponsored by West at Home

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