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1to1 Magazine's Weekly Digest

1to1 Magazine's Weekly Digest

Date: 10/15/2007

Issue: October 15 2007

People: Don Peppers

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Consumers Inoculated Against Viral Marketing

Recommended

Viral marketing efforts get lots of press, but little in the way of results.

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For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM

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Featured Downloads

Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor For Business Continuity, Don't Forget the Human Element Sponsored by West at Home From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group

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