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1to1 Magazine

Date: 11/26/2007

Issue: November/December 2007

People: Kevin Zimmerman

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The Ultimate Balancing Act

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Providing top-line customer care doesn’t have to destroy the bottom line. Here’s how to balance cost and customer experience in a way that delivers ROI.

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From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM

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Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance

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