Companies continuously struggle with how to align their strategy, training, and processes to focus on the customer, but ProCure Proton Therapy Center in Oklahoma City, OK, has an atypical advantage. The center, which opened in July, built its business with the customer in mind.
John Cameron, Ph.D., a physicist and former cancer patient, decided four years ago that he wanted to make proton therapy—an advanced form of radiation of tumors that spares the healthy tissue and results in fewer side effects—widely available to patients. The therapy has always been in limited supply because the centers that administer it are costly to build and maintain.