Mobile delivery and communication is becoming more prevalent as customers increasingly adopt smart phones and tablets, and as companies expand offices overseas, handle business on the go, and work with remote teams. The mobile delivery option not only extends audience reach and provides more flexibility, but internally also can decrease travel costs and increase productivity, which ultimately increases ROI.
When implementing a mobile strategy, it's important to account for how your mobile audience—customers and employees alike—is receiving and viewing the information you're distributing. Here, a few best practices to consider: