The steady rise in information means organizations are scrambling to make sense of it all. Many are challenged with aggregating, analyzing, and centralizing the streams of data pouring in from a multitude of customer channels. When companies find solutions to their Big Data problems, it then produces the necessary insight for targeting customers with the right message, at the right time, over the right channel.
In this "Take 30 With 1to1 Media" webcast, Rich Naddy, Managing Director, Information Services Business, Citi Enterprise Payments, joins Mila D'Antonio, Editor-in-Chief, 1to1 Media, to share insights and advice on how to harness Big Data for real business value.