1to1 Webinars

Backed by the thought leadership of Peppers & Rogers Group, and fueled by the expertise of leading technology companies, 1to1® Webinars are a complimentary resource for emerging trends in customer strategy. Our 60-minute webinars demonstrate how companies can leverage today's cutting-edge solutions to meet the toughest business challenges and drive bottom-line impact.

For information on sponsoring a 1to1® Webinar, contact us.

Attend an Upcoming 1to1® Webinar:

Innovating Analytics: Measure Right, Manage Forward, Make a Difference | June 6 at 1 p.m. EDT Next-generation analytics tools can help break through the common silos of customer data, and go beyond single-metric reporting to evaluate the full impact of the customer experience on various KPIs such as loyalty, customer lifetime value, and profitability.

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Laying the Foundation for the Multichannel Contact Center | June 27 at 2 p.m. EDT There is little doubt that a unified and standardized approach for routing, recording, call handing, and reporting of all communications in a contact center--cloud universal queue--is essential for responding to customers' expectations and for staying competitive. But, business leaders must develop a strategy for hiring, training, and managing agents who are best skilled at delivering the best service possible in this new complex environment.

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View a recent 1to1® Webinar:

Recently recorded events to view at your leisure! Please note: 1to1® Webinars are produced in conjunction with our partners. As such, your contact information will be shared with the sponsoring company.


Proven Strategies That Make Mobile Relationship Management Click with Customers | On Demand In this 1to1 Webinar, Urban Airship's CMO Brent Hieggelke, joins 1to1 Media's Editor-in-Chief Mila D'Antonio, for a critical look at emerging, MRM (mobile relationship management) and engagement strategies that create enduring connections between brands and customers.

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Participation, Productivity, and Performance | On Demand In this 1to1 Webinar, guest speaker Paul Hagen, principal analyst at Forrester, joins Colin Brogan, vice president of NPS Solutions at TeleTech; and Mila D'Antonio, editor-in-chief at 1to1 Media, to discuss how savvy businesses are realizing that their frontline employees hold the key to organizational transformation and why customer-centric initiatives, like Net Promoter, need a sustained plan for employee engagement.

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Building the Contact Center of Tomorrow, Today! | On Demand In this 1to1 Webinar, inContact Chief Marketing Officer Mariann McDonagh, Martha Rogers, Ph.D., founding partner of Peppers & Rogers Group; and Tom Hoffman, executive business editor at 1to1 Media, discuss the key factors that are affecting the way in which customer service needs will be delivered in the future in order to retain existing customers and add new ones. This includes the impact that different types of channel support can have on customer satisfaction and loyalty.

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Tapping into Artificial Intelligence to Fortify the One-to-One Customer Relationship | On Demand In this 1to1 Webinar, Don Peppers, founding partner of Peppers & Rogers Group; and Elizabeth Farabee, vice president of marketing at Yseop, will examine the types of personalized interactions that can occur between companies and customers that can lead to symbiotic relationships, and how technological advancements, such as artificial intelligence, are helping to make this promise a reality.

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The Science of Customer Satisfaction | On-Demand - Organizations that embrace the concept of measuring the customer experience are more successful than those that do not. Listen to the discussion between Larry Freed, president and CEO of Foresee; and Mila D'Antonio, editor-in-chief of 1to1 Media, as they discuss how business leaders can identify the behaviors that turn satisfied customers into loyal ones and prevent unhappy customers from churning.

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3 Steps for Analyzing Unstructured Customer Data | On-Demand - The sheer volume and variety of data, including its different forms and how it's structured (demographic, behavioral, transactional, etc.) makes tapping into Big Data a tricky job. In this 1to1 Webinar, Don Peppers, founding partner of Peppers & Rogers Group; Scott Groenendal, customer analytics program director for IBM; and Mila D'Antonio, editor-in-chief of 1to1 Media, discuss a holistic approach to managing customer data that increases customer lifetime value, enhances loyalty, and drives improvements in organizational performance.

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Social 2.0: From Buzz to Business | On-Demand - Going from buzz to business requires an integrated, holistic approach that spans technologies, processes, and people. This complimentary 1to1 Webinar examines gaps in today's social engagement strategies and provides a step-by-step approach to address them.

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Building the Contact Center of the Future | On-Demand - Martha Rogers, Ph.D., founding partner of Peppers & Rogers Group; Mariann McDonagh, CMO, inContact; and Jon Blum, chief illumintor, Infinite Green Consulting Inc., provide business leaders with insight on how the contact center of the future will look, the capabilities it will encompass, and so much more.

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Self-Service Done Right | On-Demand - In this 1to1® Webinar, panelists reveal how to meet the 24/7 demands of the new digital customer. Attendees will learn how to use intelligent virtual agents to create digital customer relationships that extend from the service experience to marketing and sales interactions.

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Dispelling 7 Myths of Cloud-Based Contact Centers | On-Demand - In this 1to1® Webinar, inContact CMO Mariann McDonagh and Sheila McGee-Smith, founder of McGee-Smith Analytics, discuss the seven myths of cloud-based contact center services and the truth behind issues such as security, functionality, and total cost of ownership (TCO).

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