1to1 Webinars

Backed by the thought leadership of Peppers & Rogers Group, and fueled by the expertise of leading technology companies, 1to1® Webinars are a complimentary resource for emerging trends in customer strategy. Our 60-minute webinars demonstrate how companies can leverage today's cutting-edge solutions to meet the toughest business challenges and drive bottom-line impact.

For information on sponsoring a 1to1® Webinar, contact us.

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Please note: 1to1® Webinars are produced in conjunction with our partners. As such, your contact information will be shared with the sponsoring company.


What You Don't Know Can Kill You… or at Least Your Sales What You Don't Know Can Kill You… or at Least Your Sales | Wednesday, July 30 @2pm EDT In this webinar, thought leaders from Frost & Sullivan and Revana Growth Services discuss the trends and forces shaping the need for predictive modeling in sales, and the mechanics of how to implement predictive models in your sales organization now.

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The Impact of Personalization and Trust on Customers' Wallets The Impact of Personalization and Trust on Customers' Wallets | On Demand Sixty-eight percent of marketers plan to use more personalization tactics in their marketing programs. The reason why is obvious, but how do companies get it right?

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The Customer Engagement Imperative The Customer Engagement Imperative | On Demand Listen to Jay Bourland, SVP and GM, Customer Engagement Solutions at Pitney Bowes, discuss the benefits of examining the sum total of each customer's interactions and how these insights can be used to make one-to-one connections that are so vital for competitive advantage.

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Customer Relationship Strategy Research Customer Relationship Strategy: Architecting a Blueprint for Success | On Demand New research conducted by Customer Helix, reveals that there are five types of customer relationship strategies that companies are pursuing. Learn the key findings from the research, the impact of implementing each of the strategies, and more.

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performance management in the contact center Harnessing Performance Management to Elevate the Contact Center | On Demand Contact center leaders know there's always room for operational improvement. Still, as the nature of serving customers continues to evolve, operational complexities can present challenges for leaders to keep a finger on the pulse of performance.

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frictionless customer experience Three Crucial Steps for Creating a Frictionless Customer Experience | On Demand In this webinar, Don Peppers, founding partner of Peppers & Rogers Group; Judi Hand, president and general manager, Revana Growth Services, and Mila D'Antonio, editor-in-chief, 1to1 Media, share three areas that companies need to focus on to make frictionless customer experience a reality.

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top 5 CEX challenges The Top 5 Customer Experience Challenges and How to Fix Them | On Demand Listen to special guest Brian Solis, principal analyst, Altimeter Group; Sean Carithers, VP, customer solutions, TeleTech; and Mila D'Antonio, editor-in-chief, 1to1 Media, share the top five challenges and solutions for an integrated customer experience.

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Reimagining the Contact Center: A New Vision for Customer Experience Excellence | On Demand Contact centers face enormous challenges that include costs and compliance, to name a few. In this 1to1® Media webinar, industry thought leaders, including guest speaker Kate Leggett, principal analyst at Forrester Research, Inc., and Madelyn Gengelbach, director, product marketing at inContact, reveal the steps that decision-makers can take to transform the contact center beyond efficiency to effectiveness.

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Linking Contact Center and Marketing Data for Enhanced Customer Insight | On Demand Too many companies are missing out on opportunities to leverage customer data more effectively. In this 1to1 Media webinar, Peppers & Rogers Group Founding Partner Martha Rogers, Ph.D.; Comcast Senior Director of Business Operations Mike Young; and Neustar, Inc. Vice President of Product Management Xavier Riley, explore different ways that customer data can be shared between the contact center and marketing to optimize the customer experience.

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Dead Sales Walking: How to Bring the Sales Funnel Back to Life | On Demand The traditional sales funnel has been dead for years. In this 1to1 Media webinar, guest speaker Jim Nail, principal analyst at Forrester Research; Jonathan Gray, VP, marketing, Revana; Michael Behrens, SVP, eMarketing, WebMetro, and Mila D'Antonio, editor-in-chief of 1to1 Media, discuss how the right processes, strategies, and technologies help sales leaders integrate customers' contextual data to build a data value chain that avoids millions in lost revenue and strengthens customer relationships.

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Five Best Practices in Data-Driven Selling | On Demand In this 1to1 Webinar, Don Peppers, founding partner of Peppers & Rogers Group, and Jonathan Gray, vice president of marketing for Revana, examine progressive approaches to data-driven sales that mesh with the needs of both B2C and B2B customers. They also explain how these techniques can help increase conversion rates and other key business metrics.

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Laying the Foundation for the Multichannel Contact Center | On Demand There is little doubt that a unified and standardized approach for routing, recording, call handing, and reporting of all communications in a contact center--cloud universal queue--is essential for responding to customers' expectations and for staying competitive. But, business leaders must develop a strategy for hiring, training, and managing agents who are best skilled at delivering the best service possible in this new complex environment.

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Excelling in the Multichannel Customer Environment | On Demand If the customer is the same, why is the channel experience different? Join lead analyst Peter Ryan of Ovum Research, Taylor Allis of TeleTech, and Tom Hoffman of 1to1 Media, to learn how you can enable seamless service interactions anytime, anywhere.

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