Rules to Break & Laws to Follow
Now Available!

Rules to Break & Laws to Follow is the latest book from internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers, and is a must read for any business executive. Rules to Break & Laws to Follow examines what empowered customers, networked employees and a culture of innovation and trust mean for the competitive differentiation and long-term viability of a business.

Return on Customer

Return on Customer^sm advances the concepts and tenets of business valuation to the next evolutionary stage, demonstrating how maximizing the value of the customer base means maximizing the value of the enterprise.

Managing Customer Relationships

Don Peppers and Martha Rogers, Ph.D. present a comprehensive framework for CRM. Managing Customer Relationships provides corporate management, professors and students with a logical overview of the background, the methodology and the particulars of managing customer relationships for competitive advantage. Managing Customer Relationships features pioneering theories and principles of individualized customer relations which will provide a reference to building successful one-to-one marketing.

Includes contributions from such revolutionary leaders as Philip Kotler, Ester Dyson, Geoffrey Moore, and Seth Godin.

One to One B2B

Our book, One to One B2B: Customer Development Strategies for the Business to Business World, applies one-to-one principles to the tasks businesses face when they are selling to other businesses, rather than consumers. Don Peppers and Martha Rogers, Ph.D. examine in detail the customer relationship management efforts of five business-to-business organizations. One to One B2B catches these companies in mid-stride, documenting what they've done so far, and how this fits into their bigger plans.

The One to One Fieldbook

In 1999, The One to One Fieldbook: The Complete Toolkit for Implementing a One-to-One Marketing Program, co-authored with Bob Dorf, former president of Peppers & Rogers Group, transformed one-to-one theory into a practical working guide. It pairs strategies with worksheets, questionnaires and specific tactics to give businesses the tools for starting a one-to-one program today.

The One to One Manager

The One to One Manager: Real-World Lessons in Customer Relationship Management documents real-world stories of one-to-one marketing. Released in October 1999, it represents a departure from the previous books. Here, Don Peppers and Martha Rogers Ph.D. examine the actual issues companies have faced while implementing CRM programs. By compiling more than two dozen case studies from companies around the world, The One to One Manager gives an inside peek at the world of one-to-one marketing.

Enterprise One to One

Don Peppers and Martha Rogers Ph.D., turned to the tools needed to accomplish one-to-one in their 1997 best-seller, Enterprise One to One: Tools for Competing in the Interactive Age. Enterprise One to One examines the types of business situations where one to one is appropriate. Earning a five-star rating from The Wall Street Journal, it further established Peppers and Rogers as the thought leaders in utilizing technology to build unbreakable competitive relationships.

The One to One Future

In 1993, Don Peppers and Martha Rogers Ph.D. introduced the concept of one-to-one marketing in their book The One to One Future: Building Relationships One Customer at a Time. This book started the one-to-one revolution and has been published in 13 languages with more than 300,000 copies in print. The companion video hosted by Don Peppers and Martha Rogers, Ph.D. takes you on a tour of the one-to-one paradigm presented in The One to One Future.