Building a Marketing-Ready Enterprise: Accelerate Profitability and Customer Retention

View this webcast to learn what a Marketing-Ready Enterprise is and why it's so critical to become one

Moderator:
Ginger Conlon, Editor-in-Chief, Publications, 1to1 Media

Featured Speakers:
Paul Bierbusse, Senior Director of Customer Intelligence Solutions, SAS
Monica Woo, Chief Marketing and Merchandising Officer, 1-800-FLOWERS.COM
Kim Collins, Vice President, Gartner

Join these four thought leaders to learn exactly what it means to be a Marketing-Ready Enterprise. Find out what successful companies are doing to meet customer needs, generate bottom-line revenues and maximize ROI – the characteristics of a Marketing-Ready Enterprise. Ginger and her guests will be discussing:

• Emerging trends in the area of customer intelligence
• Cutting-edge technologies and best practices for creating the Marketing-Ready Enterprise
• How becoming Marketing-Ready can accelerate profitability and customer retention

This on-demand webcast is available now. To give your organization a sustainable competitive advantage and improve profitability, register today and view this webcast at any time by clicking below:

This webcast presented by 1to1 Media and SAS. Building a Marketing-Ready Enterprise: Accelerate Profitability & Customer Retention, is sponsored by 1to1 Media and SAS. Any editorial supplied by 1to1 Media and SAS is independent of Gartner analysis. All Gartner research is © 2001 by Gartner, Inc. All rights reserved. All Gartner materials are used by 1to1 Media and SAS with Gartner's permission and in no way does the use or publication of Gartner research indicate Gartner's endorsement of 1to1 Media and SAS products and/or strategies. Any other reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice.