Social media caught much of corporate America by surprise. But blogs, wikis, widgets and other types of social media are fast becoming essential elements of an effective customer strategy, and key to an integrated marketing approach. Now marketers are scrambling to understand what social media is, why customers are changing their habits to adapt to the new tools, and most of all, what it means for their business. A new complimentary 1to1® Webinar, "Get Past the Social Media Hype" will explain how organizations can use social media to increase customer engagement and loyalty, as well as boost other sales and marketing metrics. Join this one hour event where the 1to1 Media editorial staff will draw from their extensive research and reporting on social media to discuss how organizations can successfully integrate social media tools into their existing marketing, sales, and service approaches to build a more holistic customer strategy. This webinar will give participants the information they need to:

• Understand social media 101:
Social media and Web 2.0 are often mistaken for one another. Executives must first understand each term before they can build its elements into their customer strategy.
• Choose the right options and goals:
Rushing to add social media tools to your marketing arsenal can be a costly and time consuming mistake if you begin without a well-planned strategy. It's imperative to build a plan that includes both goals and metrics.
• Define the roles of each social media tool you plan to adopt:
Online communities, content syndications, content sharing, and other social tools are each best-suited to reaching different objectives. It's important to use the right tool for the right aspect of your customer strategy.
• Get results:
Accountability applies to social media as much as to any other marketing or service discipline. There are many ways to benefit from social media, as long as you decide up front what you expect those benefits to be and how you will measure that you achieved them.

Problems viewing? Contact our event manager for assistance.