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1to1 Magazine's Weekly Digest

1to1 Magazine's Weekly Digest

Date: 09/28/2009

Issue: September 28 2009

People: Mila D'Antonio

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Argo Fights to Save Its Brand

Argo benefits from an in-depth customer insight program to build its brand value.

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Any company, even one that produces a commodity, can benefit from an in-depth customer insight program.

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Featured Downloads

From Interaction to Profit: Customer Experience Management that Drives Results By Peppers & Rogers Group For Business Continuity, Don't Forget the Human Element Sponsored by West at Home Six Competitive Differentiators for Delivering a Better Customer Experience By Pegasystems Inc. Getting Social: The Open Road to CRM 3.0 by Peppers & Rogers Group and SugarCRM Tackling the Cross-Channel Challenge in Retail by Peppers and Rogers Group and Infor Capitalizing on Customer Feedback: Creating Measurable Value from Voice-of-the-Customer Programs by Peppers & Rogers Group & Allegiance

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